Run your Big Ideas through The Bo Method. It condenses timeless principles of rhetoric and argumentation into a simple process that works.
Bo Seo has applied this method to win two world championships in debate. And he’s used it to coach many other champions as well.
You will exponentially increase your reach and impact by learning to effectively communicate in a clear and compelling way.
The above three paragraphs are an example of using the Bo Method:
- What: Run your Big Ideas through The Bo Method.
- Why: It condenses timeless principles of rhetoric and argumentation into a simple process that works.
- When: Bo Seo has applied this method to win two world championships in debate. And he’s used it to coach many other champions as well.
- Who cares: You will exponentially increase your reach and impact by learning to effectively communicate in a clear and compelling way.
Here is another example making the case for getting quality sleep.
- What: Sleep is the single most important way to improve our health. It trumps even diet and exercise for physical and mental well being.
- Why: Sleep improves our ability to learn, remember, recover from injury, and be productive and happy. Bad sleep causes noticeable damage to our mental and physical health, and chronically bad sleep causes heart disease, obesity, anxiety, depression, and premature death.
- When: A beloved family in my community was just involved in a fatal head-on collision driving to our local farmer’s market on a Saturday morning. The driver who hit them fell asleep at the wheel after driving all night.
- Who cares: The less you sleep, the shorter and sicker your life will be.
Notice how the “what” states the point in a direct way. The “why” and the “who” present the idea as true and important. And the “when” adds credibility with a vivid example.
Now, try this on your own Big Idea. Answer the following questions:
- What is your point? Start with your conclusion.
- Why is it true? Provide a reason.
- When has it happened before? Add a piece of evidence.
- Who cares? Clarify why it matters.
