
David Brooks and the Illuminators
Talking Big Ideas. “The deepest principle in human nature is the craving for appreciation.” ~ William James

Talking Big Ideas. “The deepest principle in human nature is the craving for appreciation.” ~ William James

Talking Next-Gen Energy. A proverb is a short sentence based on long experience. – Miguel de Cervantes

Talking Big Ideas. “Churchill mobilised the English language and sent it into battle.” ~ Edward R. Murrow

Talking Big Ideas. “He has eyes that pierce the body armor of a knight.” ~ Shakespeare describing Coriolanus

Talking Big Ideas. “It is a shared prize. We have both worked hard for peace.” ~ Anwar Sadat, on sharing the Nobel Peace Prize with Menachem Begin

Talking Big Ideas. “The Stone Age came to an end not because we had a lack of stones, and the oil age will come to an end not because we have a lack of oil.” – Sheikh Yamani

Talking Big Ideas. “Fix reason firmly in her seat, and call to her tribunal every fact, every opinion.” ~Thomas Jefferson

How do you talk about your company when someone asks you what you do? Work is a central part of our lives and frequently an

Template: Problem → Solution → Example (PSE) This template is the simplest and a great starting point. Start by articulating the problem your company solves.

Talking Big Ideas. “People don’t jump out of bed and vacuum.” ~ George Carlin

Talking Big Ideas. “The possibilities that lie in the future are infinite.
When I say ‘It is our duty to remain optimists,’ this includes not only the openness of the future but also that which all of us contribute to it by everything we do: we are all responsible for what the future holds in store. Thus it is our duty, not to prophesy evil but, rather, to fight for a better world.” ~ Karl Popper, The Myth of the Framework