
Your Company Explainer
How do you talk about your company when someone asks you what you do? Work is a central part of our lives and frequently an
How do you talk about your company when someone asks you what you do? Work is a central part of our lives and frequently an
Template: Problem → Solution → Example (PSE) This template is the simplest and a great starting point. Start by articulating the problem your company solves.
My cousin lives in Dixon New Mexico, just outside Taos. We love to go visit her and her husband, soak in the New Mexico sun,
He who chases two rabbits catches none.– Confucius A proverb is a sentence or phrase that captures your point. It boils all the stories, talking
Media interviews provide a crucial opportunity to leverage your impact. What good is a white paper if nobody reads it? Even a case lost in
Giving a speech without an audience in mind is like writing a love letter and addressing it to whom it may concern. ~Ken Haemer Use
One Idea. One Challenge. Once a Week. “A year from now you may wish you had started today.” ~ Karen Lamb
There are six key principles for making your ideas stick in your listener’s head. Your messaging should be: Simple Unexpected Concrete Credible Emotional Tell a
Delivery is about speaking with confidence. Poor delivery can obscure your message and signal to your audience that you’re nervous. Fortunately, strong delivery practices are